Do you have any difficulties in picking the right SEO company in Hong Kong?
There are few things you may take note before picking your SEO company in Hong Kong.
Competition of SEO market in Hong Kong
Compare with US, SEO is not that noticeable in HK and it is not the 1st online promotion strategy to most of Hong Kong Companies. With the limited time required in getting positive ROI, business in Hong Kong are more focused on SEM and Social Media Promotion (Facebook ads, Facebook Marketing).
Truth to be told, numbers of SEM agencies in Hong Kong are much higher than SEO agencies. So there is a good chance for business leveraging the search engine, especially Google, to put their business into next level.
Culture Difference
In Hong Kong, although most people speak Cantonese, their searching customs may include English as well. Sometimes, they will mix both English and Chinese together for queries .
For example, when they are searching Hong Kong company who help people optimizing their website, they may use both ” 香港seo公司” , “SEO香港” . “香港” is the Chinese of Hong Kong.
When you are doing both SEM and SEO, there are lots of slangs that may not be simply translated from English to Chinese. You may need a local person handling these culture issues.
SEO Targeting
Make sure you are targeting the correct search engine. Recently we watched the movie SKYSCRAPER by The Rock, and one interesting scenario showing the Police inside the movie use Baidu as the search engine, but in reality, people in Hong Kong use Google only for local search.
Google and Baidu use different algorithms for their rankings, and the skill sets required for optimization are totally different as well.
There are still some people using Yahoo as the search engine since Yahoo dominated Hong Kong market before, and some people still set Yahoo.com.hk as their homepage for reading news.
And at the moment we do think that 1 out of 10 searches is performed in Yahoo. And our findings show that users of Yahoo are a bit elder than in Google.
