劫後重新出發 – Google Penguins Update

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前幾篇說明了一次Google 更新 (Google Penguins)可以帶來的影響,今次我只綜合了多位SEO專家的意見,包括Johnathan Leger, Aaron Wall, Craig  Mako等人的意見,寫得簡單一點!

今次更新最受影響的網站,是那些”Anchor Text”只集中在要排名的關鍵字的網站! 亦即””anchor text over-optimization”

什麼是 Anchor Text?

假設你賣的是”名牌銀包”,接著你要建Backlinks (不知道什麼是backlinks,請看這裡),

你在一個blog內寫了一篇文章,然後你打算連結到你的網站,於是在”名牌銀包”這四個字建立了link,只要訪客一按,他們就會被帶到你的網站內:

Google 看你的網站內容,其中一個考量因素就係外界用什麼關鍵字連去你的網站,因此,在未更新以前,只要集中火力做你想排的關鍵字,亦即關鍵字做Anchor Text,你的排名便會上升。

Google看到了很多人都會用此方法,故作出今次的調整,並對Anchor Text 優化過度的網站進行大清洗,怎麼才是多?怎麼才是少呢?

這裡沒有明確的答案,小弟之前大概為70% 關鍵字,30%相類似的字眼。

現在調整為30-40% 關鍵字,60%-70%相類似的字眼

用以上的例子,可能我會對關鍵字做多一點的變化:”名牌包包”,”XX銀包”,”XX名牌銀包”,”名牌的銀包”……..

有人問那些Domain就係關鍵字的有乜受到影響,專家說沒有,詳情請參閱此

另外,Blog Network的結束,各位記住加入不同類型的backlink,Social MediaPress Release,Web 2.0,Profile Backlink,Blog Comment

一張圖話晒俾你知發生什麼事:

E-Web Marketing's Google Penguin Infographic
Infographic by E-Web Marketing

應讀者的要求,小弟已經整埋自己正在用的工具,遲下會加入對SEO有用的Wordpress 插件,請留意!!!

再應讀者要求,正在寫Amazon Affiliate,如果想賺點外塊,不妨一看(如果覺得好,請俾like或留言,等我補充下能量)

另外有讀者問我為何不做Content Locking ? (不明白content locking的朋友,可能有以下經驗,你去到Facebook的一個更新,佢要你”LIKE”左,才會給你看內容,這就是Content Locking,它是可以用在網站的)

因為小弟極度討厭Content Locking,將”Like”的原意搞錯了,所以不會用的!

 

 

 

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Start Up Founder, Blogger. Passionate in reading all the story about Startups, Online Marketing. Hope to do something to the world and make a difference to other people live. My Motto "If things are not failing, you are not innovative enough"

6 Comments

  1. Ringo謝謝你寫這個Post!
    講開
    大約一個月前我發現自己個Adsense比Google Ban左
    然後又發現我第一個Amazon Associate網站,同時是唯一放Adsense廣告的網站被deindex了. 開始唔知咩事又無理佢,到最近幾星期先知可能係Penguin Update 令我個網站deindex同時Adsense 都ban埋.
    係我衰一開始果陣唔識整backlink,ebay搵人整過, 結果有一大堆backlink係同一個anchor text. (起初唔肯定但睇左你個post就肯定係anchor出事)
    現在刪唔返D backlink只好重新買過個domain….

    • Um…Haha…Google can ban your Google Adsense account without a reason, simply check it from the net can find a lot cases like that. If I were you, I will keep doing the same site with link building gradually. I do have site that get back from ranking afterwards. But in general, it takes times. Let me know your discovery afterwards. In SEO prespective, we find that site with age of 6 months at least will be more suitable for SEO.

  2. 另外 其實我一直有追開你blog/youtube的update, 仲有你其他分網(Associate)的update, 希望可以從中學到更多關於SEO的知識. 之前見過你寫過你有個網是affiliate收腹腰帶的,我一直當參考網站不過最近見到ranking好似下降左唔少同埋我check返D backlink 都好似無左好多….係唔係Penguin的事?
    仲有
    我見你寫完post會同時在HKSilicon同這個blog更新,咁樣會唔會因為duplicate content而影響SEO? 尤其是Penguin更新後…..

    • Yes, my site down a lot due to the latest update, I use several article network before and now they are being de-indexed, so need to built trust with Google again. The HK Silicon is RSS feed syndication, it copy my article from my site to there. As my site is the 1st place to publish with my Google+ author account, I don’t think it will be considered as duplicate. I simply want to use HKSilicon to get more exposure on the article I write

  3. Sorry一次過打咁多comment= =’
    希望你唔好介意我煩!
    講返起其實開頭我係透過HK Discuss見到你以前開的帖而知道你的~
    然後見你好有心答人問題又從blog分享咁多我係好感動好想向你學野.
    真係sorry 打咁長的comment仲要分開3個我覺得有d唔好意思不過真係想同你交流下.
    其實要講仲有好多野講不過費真阻到你= =
    我知最近Penguin Update一定搞到你好忙
    不過如果有時間又可以的話唔知可唔可以再在discuss同我地交流下><
    另外呢~
    雖然我讀過晒這個blog,不過有時都會重新翻睇
    有個小提議係
    我睇到好多post係March 2nd, 2012
    似乎係同一日加落去
    其實有時閱讀的時候可以睇返作者係幾時寫會有點更清晰的感覺
    如果可以有返post的日期會好好多
    不過呢個都只是我小小的睇法:) 唔洗太在意~
    係咁先 希望唔會阻到你太多時間- -''

    • haha…I do mind, but post in Discuss drop so quick that it will not stick until I post a very long teaching thread. And the reason why you see all post are in same day simply because all my site are being closed by Hostgator that month, I need to copy all post from HKsilicon then add back to here, so the date is a mess. Really really appreciate your comments, I am really thankful for your kind words to me. You can keep typing that long, I really do want to know what my readers thought to make my work better. Although a bit busy, for a long term business, it worth spending with it. Truth to be told, I use different ways to market myself and my blog in the beginning, the final conclusion still – Good Content. That’s what the reason you contact with me. Hope to hear you back soon.

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